> ## Content Index > Fetch the complete content index at: https://cocoaradar.com/llms.txt > Use this file to discover other available public pages before exploring further. # Salon du Chocolat 2025:The world’s most iconic chocolate fair is turning 30 — and it’s doing so in style - URL: https://cocoaradar.com/salon-du-chocolat-2025-the-worlds-most-iconic-chocolate-fair-is-turning-30-and-its-doing-so-in-style/ - Published: 2025-10-21T14:38:39.000Z - Updated: 2025-10-21T14:38:38.000Z - Description: Held at Paris Expo Porte de Versailles, from 29 October – 2 November, this landmark edition of the Salon du Chocolat et de la Pâtisserie isn’t just a celebration of cocoa, but a timely showcase of what premium chocolate means in 2025 - Author: Anthony Myers - Tags: salon du chocolat With over 240 exhibitors from 30 countries, and a brand-new structure built around five immersive discovery tours, this year’s Salon is leaning hard into its most valuable currency — authenticity, with a focus on craftsmanship, credibility, and cultural connection in the age of soaring cocoa prices and shifting consumer expectations. *CocoaRadar is the event’s content partner. Here is what to expect in the booths.* ### Premium by Nature, Not by Marketing At CocoaRadar, we’ve long tracked the rise — and dilution — of the word 'premium.' As we noted in our recent blog post for Salon du Chocolat. The pressure is mounting. Inflation and historic cocoa prices are pushing consumers toward value — but not always volume. There’s a clear appetite, especially among high-income European households, for chocolate that tells a story: of origin, of process, of people. ## Sign up for From The Desk of CocoaRadar™ 'From our desk to yours'. Join 11,000 + subscribers and receive our daily newsletter on what matters in cocoa. Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime. Salon du Chocolat 2025 understands this tension — and is curating its 30th anniversary edition accordingly. ### **This Year’s Big Shift: From Exhibition to Exploration** For the first time, the Salon is structured around five thematic journeys, each tailored to a specific consumer mindset — and each rich with implications for premium chocolate makers: ### **1\. Pépites Tour** **For Curious Flavour Hunters** Think new brands, wild creativity, and one-of-a-kind products. This is the place for discovery — from **Fleurs de Chocolat’s floral confections** to **Fuzco’s botanical cocoa infusions** (created by Vincent Cluizel of the famed Cluizel family). ### 2\. Origins & Bean to Bar Tour **For the Purists** Here’s where storytelling meets traceability. Brands like **Bon Fiction**, **Fu Wan**, and **Paysac** are showcasing chocolate that’s truly *premium by nature*, controlling the journey from tree to bar — and proving that ethical sourcing isn’t a marketing strategy, but a structural commitment. ### 3\. Che**fs’ Secrets Tour** **For the Haute Pâtisserie Obsessed** From **Pierre Hermé** and **Cédric Grolet** to **Claire Santos Lopes** and **Thierry Marx**, this space is pure indulgence — with more than 50 live demos and the debut of **Gault&Millau’s “Village des Chefs”**, expanding into the savoury world. ### 4\. Treasures of the World Tour **For Global Gourmets** **Brazil takes centre stage** as this year’s guest country, but don’t miss Côte d’Ivoire, Ghana, Morocco, and Madagascar either — all part of a deep dive into origin, terroir, and the cultural dimension of chocolate. ### 5\. Musical Chocolate Show **For Families and First-Timers** An immersive experience blending live performance, chocolate dresses, and storytelling — perfect for new audiences and future superfans. ![Image shows a premium chocolate twirl](https://storage.ghost.io/c/42/e5/42e56cb4-2135-4886-b7a8-860153b64965/content/images/2025/10/SDC-2024_-BUCHE-Evenementiel_--c--Bruno-Monie--.jpg) Premium chocolate creations from master chefs will be highlighted at this year's Salon du Chocolat. Image: Bruno Monié ### **Premium Brands: Your Moment to Connect, Not Compete** As Marie-Lorraine Michot, Head of Marketing, Prestat Group & Rococo Chocolates, told CocoaRadar, “In an environment where large marketing investments are difficult to justify — especially for smaller artisans — authentic communication is far more valuable than paid advertising.” With global players increasingly “premiumising” through packaging or positioning — rather than product integrity — she said there’s a real opportunity to reclaim the word ‘premium’ with substance. ### **CocoaRadar’s takeaway** Salon du Chocolat 2025 isn’t just a birthday party**.** It’s a litmus test for the premium chocolate sector in a post-pandemic, price-shocked world. Can craft scale without losing credibility? Can luxury coexist with transparency? Can value be rebuilt — bar by bar — in the eyes of consumers? We’ll be on the ground in Paris asking exactly those questions — and highlighting the brands that are answering them best. - **For more information and tickets, see** [**website**](https://www.salon-du-chocolat.com/fr-FR/paris?ref=cocoaradar.com) [Salon du Chocolat hits 30 with passion and styleThe Salon du Chocolat et de la Pâtisserie in Paris celebrates its 30th anniversary with a revamped programme and new immersive experiences![](https://storage.ghost.io/c/42/e5/42e56cb4-2135-4886-b7a8-860153b64965/content/images/icon/sophie-LOGO-FINAL_WEB-216.png)From The Desk of CocoaRadar™Anthony Myers![](https://storage.ghost.io/c/42/e5/42e56cb4-2135-4886-b7a8-860153b64965/content/images/thumbnail/495335809_708790681814559_6035236705895301124_n.jpg)](https://cocoaradar.com/salon-du-chocolat-hits-30-with-passion-and-style/)