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Barry Callebaut Under Fire: CEO Peter Feld Faces Reckoning After Q3 FY25 Slump

Barry Callebaut’s cost-plus pricing model, once heralded as a pillar of resilience in commodity-driven chocolate manufacturing, is buckling under pressure, and CEO Peter Feld finds himself increasingly on the defensive

Image shows Barry Callebaut CEO Peter Feld.
Barry Callebaut CEO Peter Feld. Image: Barry Callebaut
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The Zurich-based chocolate giant reported a steep drop in its Q3 FY25 results (for the period ending May 31, 2025). 

Results Snapshot

In April the Group’s net profit plunged nearly 70% year-on-year to CHF 63.5 million ($79.68m). Markets responded to the latest figures with swift disappointment, sending shares down 13% on Thursday (10), the day of the announcement.

Feld, who was named eighth most influential person in cocoa for 2024 by Cocoaradar, took over the top job in April 2023, with a mandate to streamline operations and boost profitability, is now facing a potent mix of external shocks and internal upheaval—testing both the viability of his transformation strategy and investor confidence in the group’s direction.

Why Is Barry Callebaut Struggling?

Despite a series of proactive measures—including revised pricing, customer renegotiations, bond issuance, and the much-vaunted 'BC Next Level' cost savings programme—Barry Callebaut is still being squeezed by market volatility and delayed pricing pass-throughs.

With cocoa prices swinging wildly—up 43% year-on-year before a sudden correction—Barry Callebaut’s cost-plus model has proven slower than expected in adapting to these sharp changes.

The company warns that the next 6–12 months will be critical, hinging on cocoa price stabilization, faster pass-through of costs, and the successful implementation of the BC Next Level efficiency programme.


Premium Members are invited to a virtual lunch with the editor on Wednesday 16 July where we will be discussing Barry Callebaut - off the record.


Five Pressure Points to Watch

1. Profit Margin Compression
Despite passing through price increases to customers, profit margins remain under siege:

2. Delayed Cost Pass-Through
Roughly 50% of cost increases were recovered in H1—a figure that has since improved, but remains lagged:

3. Working Capital and Liquidity Crunch
The balance sheet tells a story of mounting pressure:

4. Credit Rating Warnings

Agencies like Moody’s and S&P are sounding the alarm:

5. BC Next Level Delays

The flagship transformation initiative is now 12 months behind schedule:

Feld’s Transformation Strategy: Cost Cuts and Centralisation

When Peter Feld was appointed, it was under the auspices of Jacobs Holding AG, which holds a 30.1% stake and demanded a leaner, more efficient business.

His strategic playbook—centralisation, cost-cutting, and control—has restructured Barry Callebaut at its core. But it has also sparked an exodus of senior talent and internal friction.

Key Organisational Shifts

Management Change

Impact on Senior Staff

Executive board downsized

Reduced regional autonomy; narrower mandates

2,500 job cuts across 18 months

Loss of key leadership roles in local markets

SKU rationalization (3,157 cut)

Triggered realignment in sales and product divisions

Centralisation of services

Strategic misalignment led to voluntary and forced exits

Feld’s reorganisation reduced the executive board from nine to six members and consolidated decision-making around global business service hubs in Hyderabad and Łódź. Sources close to CocoaRadar describe a culture shift marked by urgency, reduced local authority, and rising stress for mid-to-senior level managers.

Leadership Turnover: Strategic Misalignment or Cultural Fallout?

Since Feld’s arrival in 2023:

Rebranding in Motion: From Barry Callebaut to ‘Callebaut’?

Adding to the intrigue, CocoaRadar has learned that the company is quietly preparing a major rebranding—dropping ‘Barry’ from its name and going forward as ‘Callebaut’.

Expected to launch in autumn 2025, the rebrand appears to signal a broader repositioning, but it is a huge gamble that will signify the end of its world-famous, 180-year-old French 'Cacao Barry' Brand. 

“It’s a shift that clearly paves the way for Callebaut-branded chocolate to be produced in any of the company’s factories around the world,” one source told CocoaRadar.

Outlook: Win-Win or Lose-Lose?

Barry Callebaut’s challenges are emblematic of a broader reckoning in the cocoa and chocolate industry:

For Feld, the coming quarters may define his legacy. Can the company regain its footing—or is Barry Callebaut at risk of losing its premium positioning in a rapidly shifting global chocolate landscape?

One thing is certain: with profit erosion, investor jitters, and internal restructuring still in flux, the pressure is on.

Peter Feld will speak at the ECA Forum in September. CocoaRadar is the event's official media partner


Editor’s Note: This feature is part of CocoaRadar’s ongoing coverage of market resilience, corporate transformation, and leadership impact in the global cocoa and chocolate supply chain.


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