A Meeting of Tradition and Technology
Barry Callebaut, known for its premium chocolate and cocoa solutions, is teaming up with NotCo AI, the first foundational AI platform tailored for the consumer goods industry. Together, they will explore how AI can accelerate recipe development across taste and texture, sustainability, and nutrition.
In this partnership:
- Barry Callebaut contributes its extensive knowledge of chocolate formulations, manufacturing scale, supply-chain infrastructure, and its global reach.
- NotCo AI brings its AI platform—trained on over a decade of high-fidelity data spanning ingredient chemistry, formulation, sensory profiles, manufacturing parameters and consumer feedback.
- Together, they aim to build a new framework for chocolate innovation, making the process smarter, faster, more scalable, and more sustainable.
What This Means for the Chocolate Industry
According to Barry Callebaut’s CEO Peter Feld, the collaboration reflects the group’s commitment to delivering a best-in-class customer experience by boosting innovation and speed to market. The AI-driven approach, he says, will allow breakthrough formulations—health-forward recipes, new functional ingredients, even Nutri-Score-friendly variants—to be developed more rapidly.
"With the pace of change across the industry and the cocoa market, our customers’ needs are evolving rapidly. This collaboration enables us to test how AI can enhance process efficiency and scale our innovation efforts to meet future demands."