In a media release this morning, the Group said the appointment reinforces Barry Callebaut’s focus on growth and customer experience in one of its most strategic markets.
Alonso, a Spanish national, joins the world’s leading chocolate and cocoa manufacturer after more than 14 years at Beiersdorf, where he most recently headed the Central and Eastern Europe region. His previous roles included leading Beiersdorf’s North America business for over five years, following senior responsibilities as General Manager for Mexico and Iberia.
Earlier in his career, Alonso held leadership and sales positions at Carrefour and Unilever, building extensive expertise across retail, FMCG, and international markets.