Founded in 2022, by Jimmy Donaldson (better known as YouTube creator and influencer MrBeast), the company has announced it has completed the kosher certification process for the production of its chocolate products.
The kosher certification was supervised by The Union of Orthodox Jewish Congregations of America (‘Orthodox Union’ or ‘OU’). Since February 2025, Feastables started to roll out OU Kosher-certified chocolate products across stores in the US, with other countries soon to follow.
Top influencer
The Chicago-headquartered company is part of the MrBeast family, which has over 200 million subscribers on YouTube, making Donaldson one of the most influential creators. He used his massive reach to market Feastables directly, bypassing traditional advertising.
MrBeast markets Feastables as a “better-for-you” alternative to traditional candy, using organic ingredients and more straightforward recipes.
"As the fastest growing global chocolate brand, we want to ensure our products are enjoyed by as many people as possible around the world. That's why we're working hard to make sure our chocolate products meet a wide variety of religious, cultural, and dietary standards," says Alexandre Zigliara, CEO of Feastables.
"Being kosher certified by the Orthodox Union, the most recognized kosher certification agency in the world, also means our consumers can be assured the highest quality of kosher certification is in place."
Consumers seeking kosher products are asked to check the packaging to ensure it has the OU symbol before purchasing. The rollout schedule for Feastables kosher products across different markets is as follows: United States, Canada and Mexico: Spring 2025; Europe: Autumn 2025; Australia: Autumn 2025.
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