Taking place during its usual slot from October 29 to November 2 at the Paris Expo Porte de Versailles, Salon du Chocolat celebrates three decades of elevating the entire world of sweet gastronomy with traditional Parisian themes of boldness, indulgence, and creativity in the service of that exceptional ingredient: chocolate.
Organised by Comexposium, the world's third-largest event organiser, this year’s showcase promises to be an edition that is faithful to its DNA, but with some new twists.
Founded in 1994–95 by Sylvie Douce and François Jeantet, the Salon du Chocolat was born to promote chocolate-making artisans on a grand stage—a feat it has achieved uninterrupted, apart from a forced shutdown as a live event in 2020 due to the COVID-19 pandemic.
A global brand
It is now a global brand with editions launched in 1998 (New York), 2000 (Tokyo), followed by Moscow, Beijing, Shanghai, and other international cities. The Salon du Chocolate includes approximately 15 events yearly, reaching chocolate lovers across multiple continents.
With new owners, this new edition promises a more immersive and fluid itinerary. Of the 250 exhibitors expected, 40% will be making their very first appearance at the show.
Anthony Myers
This represents an opportunity for industry professionals and consumers to discover a new generation of talent and key players in the sector.
Highlights not to be missed this year include the influential chocolatier Jean-Paul Hévin as the guest of honour, showcasing French chocolate excellence, along with unique experiences with renowned chefs such as Kévin Rauzy and Cedric Grolet.
Chocolate makeover
The famed chocolate fashion parade also receives a makeover, evolving into a full musical featuring classics like 'The Greatest Showman' and 'Mamma Mia'.
There are reinvented spaces, including an enhanced Pastry Show, a Cake Time tea room, revamped shows, tasting sessions, and masterclasses to appeal to the public and professionals alike, plus a redesigned B2B Village.
Commitment to sustainability
New salon director Marianne Chandernagor reaffirmed the salon’s commitment to sustainability and ethical practices in the cocoa, chocolate, and patisserie ecosystem. - and its continued support for Mécénat Chirurgie Cardiaque, aiding children with heart malformations.
Speaking exclusively to cocoaradar.com, she said it’s important for Salon du Chocolat to promote sustainability in the cocoa industry from a consumer perspective. In addition to a trade show, it also attracts nearly 100,000 visitors over the five days it is held.
As well as ongoing partnerships with the ICCO, Cacao of Excellence, and Fairtrade France, it also collaborates with bean-to-bar associations to promote small producers at the Salon.
Readers of CocoaRadar—industry insiders, sustainability advocates, and trendsetters—will find the Salon du Chocolat a compelling barometer of the evolving chocolate culture, from its origins to its current 30-year crescendo.
Need to know:
- Where: Porte de Versailles – Pavilion 5, Paris
- Event dates: October 29 to November 2, 2025.
- Press evening: 28 October 2025
- Tickets: salon-du-chocolat.com
The 2025 Salon features:
- A revamped programme with nearly 100 new exhibitors
- Focus on sustainability and the cocoa value chain
- Aimed at industry professionals and chocolate enthusiasts
30 years of Parisian chocolate passion in figures
- 2.5 million visitors over 30 years
- 4,800 exhibitors from 11 countries
- 1,000 chefs and 500 costumes and sculptures showcased
- cocoaradar.com is a content partner for Salon du Chocolat Paris 2025