“The Confectionery Leadership Awards recognize the people who make our industry so special, and Mike and Robin are tremendous examples of that,” said John Downs, president & CEO of the National Confectioners Association.
“Their innovative ideas, leadership, and ability to bring joy to consumers in the confectionery aisle truly set them apart. They’re making a big impact, and it’s an honour to celebrate them.”
Sweet spot for Keller
Mike Keller has dedicated more than 25 years to the convenience store industry, with the last seven spent as a category manager at Circle K. His leadership has driven transformative initiatives, including developing the ‘Sweet Spot,’ an end-cap display featured in more than 450 stores.
The ‘Sweet Spot’ highlights seasonal candy, limited-time offers, and the latest trends while incorporating key NCA initiatives like National Candy Month.
“I’m deeply grateful for this incredible honour,” he said. “Confectionery is about more than products – it’s about creating moments of joy, and I’m so fortunate to collaborate with innovative and dedicated partners in this space. Thank you to my amazing team and the manufacturer and broker communities for their continued support.”
Gutridge’s confectionery excellence
Robin Gutridge’s career in retail spans more than 30 years, with the last 14 at Raley’s. Since adding candy to her responsibilities in 2013, she has become a champion for the confectionery category, combining strategic leadership with creative merchandising to delight shoppers and drive results. Her efforts have strengthened Raley’s candy offerings while fostering collaboration and innovation across the industry.
“Becoming the candy category leader for Raley’s changed my life in an unimaginable way,” Gutridge said. “My creativity and business smarts have been tested. I’ve met people who’ve become friends and mentors. Receiving this award is an honor, and I’m humbled to be part of an industry that builds traditions and lifelong memories for both industry members and consumers.”
About the CLAs
The Confectionery Leadership Awards (CLAs), established in 2011 by NCA in collaboration with Candy & Snack TODAY, honour exceptional retailers and wholesalers for their leadership, collaboration, and innovation within the industry. The programme highlights individuals who elevate the confectionery category through creative and impactful initiatives.
- The 2025 Confectionery Leadership Awards will be presented during the NCA’s State of the Industry Conference, 2-4 March, at the JW Marriott Turnberry Resort in Miami, Florida.
Official: The Top 10 Most Influential People in Cocoa & Chocolate 2024
It's the list the industry has been waiting for. Have we missed anyone? Subscribe to see the results and give your opinion and feedback