The NFL Super Bowl attracts more than 110 million US viewers annually, making it the most-watched event in the country. Fans tune in for the halftime show, the football, and — let’s be honest — the commercials. And among the biggest winners in ad creativity? Candy and chocolate brands
From Betty White biting back at hunger to Skittles staging Broadway-level theatrics, the confectionery world has turned 30-second spots into cultural moments. In this exclusive member report, we unwrap how these sweet makers turned commercials into touchdowns.
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