Tony’s Chocolonely Grows Fast — and Puts Ethical Cocoa Under the Microscope

Tony’s Chocolonely is having a standout year by conventional business metrics. The Dutch-based mission-led chocolate company reported 20% year-on-year revenue growth to €240 million, became the fastest-growing premium chocolate bar brand in the United States, and scaled its ethical sourcing programme, Tony’s Open Chain, by more than 50%.

But beneath the upbeat headlines, the company’s newly published Annual FAIR Report and accompanying press release reveal a more complex picture — one that mixes genuine progress on farmer livelihoods and deforestation with stubborn, industry-wide human rights challenges that Tony’s itself says are far from solved.