According to a source familiar with the negotiations, Bidfood Malaysia was given just one month’s notice that its 32-year partnership with Barry Callebaut would end, marking the latest shift in the company’s global route-to-market strategy.
A memorandum sent by Bidfood Malaysia to customers on 1 July, seen by CocoaRadar, confirms that Barry Callebaut products will be removed from the distributor’s portfolio from 1 October 2026.
The letter states that customers will be able to order Barry Callebaut products until 30 September, subject to stock availability, and thanked customers for their support throughout what it described as a partnership spanning more than three decades.